Creating Balanced Content: 6 Phases of Data-Driven Storytelling
In order for your content to perform, it needs to blend stories with data; you need to pull in outside research while bringing your own value to the table; you need to entertain and inform.
Join Cyrus Molavi, Product Manager at Flow and contributor to The Modern Team as he outlines the steps he took to create a successful, balanced article that was read, shared, discussed, and continues to bring in visitors.
- topic evaluation techniques that blend data and strategy
- the missing piece of the research and writing stage
- tracking lagging indicators of content performance