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Creating Balanced Content: 6 Phases of Data-Driven Storytelling


In order for your content to perform, it needs to blend stories with data; you need to pull in outside research while bringing your own value to the table; you need to entertain and inform.

Join Cyrus Molavi, Product Manager at Flow and contributor to The Modern Team as he outlines the steps he took to create a successful, balanced article that was read, shared, discussed, and continues to bring in visitors.

  • topic evaluation techniques that blend data and strategy
  • the missing piece of the research and writing stage
  • tracking lagging indicators of content performance