Creating the Blueprint for Digital Performance

English

Creating the Blueprint for Digital Performance

How helping clients invest more in planning web builds has transformed results and enhanced digital performance. Agencies shouldn’t be afraid of asking for a greater percentage of a web project in research and planning – the results speak for themselves. This webinar acts as a guide to developing keyword research, user personas, wireframes and information architecture that clients understand, as well as how to prevent scope creep.

  • Why an investment in planning phases makes financial sense
  • Keyword Research – how to design & present actionable keyword research
  • Information Architecture – how to create meaningful user journeys
  • User Personas – how to understand your client’s customers
  • Wireframes – building on your architecture
  • Scope of Work – how to stop scope creep & provide a fixed price for design & development