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Delivering award winning SEO objectives and implementation: case study of Passport to Trade 2.0


This webinar will unpick the success behind the Passport to Trade 2.0 (www.businessculture.org) project (from 2011 to 2013). In particular, it will focus on organic SEO and content marketing strategy development and implementation. The aim of the campaign was to maintain visitors’ flow to the website during and beyond the project duration.

The project website was able to attract over half a million organic search visitors since its launch in September 2013 to January 2015. The results of the campaign were recognised by multiple awards: the European Search Awards 2014, Big Chip 2014, UK Search Awards, Social Media Communications Awards 2014 and The Digitals 2014.  

A number of lessons can be learned from this project for any organisation in particular the following will be focused during the webinar:

  • Developing organic SEO objectives
  • Understanding “buyer persona” – online and offline methods
  • Integrating SEO and Social Media
  • Using Word Press plugins
  • Creativity in content development
  • Crowdsourcing content