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Demystifying AdWords Functionality to Lift Your ROI


Most AdWords strategies start (and often end) with a focus on keywords, ad copy and basic budgeting.

The most profitable AdWords campaigns go further, combining customer insight with intelligent targeting, design and scheduling to maximise opportunity and minimise wasted clicks.

This webinar uses clear, practical examples to demystify wider AdWords functionality that can massively amplify your ROI – whatever your industry and whatever your budget.

In this webinar you’ll learn practical and profitable approaches for:

  • Ad targeting: How to apply what you know about your ideal customers to sophisticated ad targeting strategies for different geographical locations and devices
  • Ad design: Ad Extension best practice – how to make sure your ads give potential customers all the information they need to make a decision to click and buy
  • Ad scheduling and bidding: How to modify the ads you show and how much you bid per click based on time of day and customer demographics