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Digital analytics trends: a changing industry and what's next

The digital analytics industry has seen a lot of changes in recent years, both in terms of new products and ways of doing analysis, and how analysts want to use such tools and access data. In this talk, Krista will touch on the shifting trends she's seen and dig into new tools such as Google's App+Web tracking for a glimpse at what the future may look like.

Presentation by Krista Seiden will be followed by live Q&A, if you want Krista to look deeper at

your question, please leave it here

Hosted by Tristam Jarman

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