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Digital Marketing Metrics and Measurement


Tom Willis will cover a range of tools, customer data and analytics that can be used to determine metrics and keep your marketing strategies in line with key business goals, regardless of your budget. 

From the qualitative to the quantitative, this webinar will address:

  • Leveraging data for sales and lead generation
  • The definitive metrics for traffic and user engagement
  • Using data to monetise website traffic
  • Increasing customer loyalty and retention
  • Determining channel attribution