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Essentials of High-Performing Email Marketing Programs


All the email marketing tips and tactics in the world are meaningless if you can't measure their effectiveness beyond simple vanity metrics. In this webinar, you will learn email's place in your marketing strategy, and what goes into a successful email marketing campaign, so the next time you press "send" it's with purpose, and gets results.

  • Email's place in the marketing continuum
  • What email is, and what it isn't
  • Creating goals and defining success
  • The secret sauce to being relevant in the inbox
  • Segmentation, content, and optimization tips
  • Tests and metrics worth trying