Exploring B2B SEO Campaigns
Although the principles of SEO remain exactly the same, B2B requires a different approach and mindset when compared to a typical B2C approach. Search volumes are often far lower, but the value of one or two conversions can be far greater. Customer journeys and the decision making process is far longer. Content marketing suddenly becomes an incredibly valuable tool not just for acquisition, but also for nurturing your leads. This session aims to run through some of the biggest differences in approach that are required, and outlines a process for researching your next B2B SEO campaign. Up to date examples will be included throughout, with plenty of actionable tips to make your B2B SEO adventures easier.