GA 2.2 Please sir, can I have some more? How to create reports that keep that budget flowing.

We all know that we should be data-driven, heck, it shouldn’t just be another buzzword though! But, when you are looking into hades full of numbers, it’s pretty difficult to figure out how you turn these data points into insights for your company’s growth. Really hard.

This talk will dive into the deep darkness of Google Analytics, particularly looking at the few kinks and quirks that may just be giving you the wrong numbers or worse, insights, when it comes to working out how well your marketing and website is doing.

If you caught the talk then you walked away knowing god-worthy things, like:


  • How GA defines users and sessions, and what impact that has on reports, in particular to conversion and segmented data
  • Get more bang for your buck, tips and tricks on how to fully utilize the features available in GA to make reporting easier
  • How to use UX techniques to build better dashboards for your stakeholders

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