Going deep on keyword research in a sea of data
The depth, quality and insight derived from thorough keyword research makes the difference between delivering an effective strategy which wins search results and consumers, versus just chasing the pack. Jono explores some approaches to taking your keyword research wider, deeper and more granular than you’d have ever thought possible (without losing weeks in the process!), and provides actionable approaches to applying the learnings to your websites, brands, content and consumers.
This webinar will explore:
- How to define, discover and explore an entire industry of keywords
- Identifying niches, behavioural indicators and buying-cycle patterns through large-scale language analysis
- Spotting niches and opportunities which align with your own strengths and capabilities
- Forecasting against campaign performance over time, and against competitors
- Joining all of this up to tell a compelling story, to get signoff on budgets and strategies, and to win big