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Google Analytics for Content Marketers


Google Analytics for Content Marketers

Discover how to use Google Analytics for your content marketing strategy without getting overwhelmed by reports.

Join Benjamin to learn practical techniques you can apply to your own Google Analytics data to improve and optimize your content. This presentation will focus on the most important data you can use to enhance your content marketing. It’s suitable for GA beginners through to advanced users, who are looking for new ideas to inform their content.

  • The most important metrics to inform your content strategy
  • How to leverage Google Analytics for content marketing
  • Techniques you can apply to improve your content
  • Using data for organic optimization and content creation
  • Features and setup options for additional insights