Google is Hogging Half Your Traffic: How to Get It Back
On November 13, Rand Fishkin shocked the search marketing world at SMX East by proving that more than 50% of Google searches end without an organic click. These zero-click searches are resulting in growing losses for websites in both revenue and leads meaning that Google is now everyone's competitor. This grim analysis brings an appropriate sense of urgency.
In this webinar, Andreas Dzumla from Longtail UX will show marketers proactive steps they can take today to recover traffic lost to zero-click searches. He will also unveil a new free tool that estimates how much traffic, revenue, and leads marketers can recover by implementing a long-tail search strategy at scale.
Andreas has a prestigious background in search, starting with Lead Product Specialist for EMEA at Google and including 15 years of specialization in long-tail searches and multiple patents in search marketing technology.
With Google's BERT algorithm threatening to cause even more zero-click losses for websites, this topic is both urgent and of critical importance to websites experiencing traffic losses.