GOOGLE SHOPPING ON THE RISE: HOW TO MASTER YOUR ADS CAMPAIGNS IN 2016
Online retailers not only need to get listed on the most efficient external traffic channels they also need to take care of campaigns ROI on a daily basis to secure sales volume and new customer acquisition. Over the last 24 months, we saw Google Shopping become "the place to be" for online retailers. With more and more advertisers and increased complexity of the platform, they now need to go beyond traditional search marketing optimisation to outperform the competition and maintain sustainable, superior ROI levels.
Join Herbert Knibiehly, VP of Marketing at Twenga on Thursday, October 15th. Discover an innovative approach that combines advanced data exploration and a better understanding of online buying behavior to make the most of your Google ad spend. In this webinar, Herbert will show you how to:
- Fully leverage the potential of Google Shopping
- Optimise the ROI of your advertising spend on the platform
- Make the most of Google Shopping’s new features
- Anticipate the next steps in product advertising to get ahead of the game
This course is suitable for marketing executives as well as high-level decision-makers with or without prior Google ad campaigns experience.