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Help! What Content Does My E-commerce Site Need?


Always one of search marketing’s biggest challenges, content is doubly so for e-commerce websites with a big list of products to create content for. Often we have to create content when we don’t have direct access to the products themselves or the manufacturer’s range of expert knowledge. But we’re constantly told that in the modern search landscape, content is a key ingredient. We’ll dive into the common content questions: What does Google want? What content mistakes get made? How do we know what our audience needs? And how do we become experts and create content that will stand out in the ever-increasingly crowded market?

Below we provide a list of sources that were mentioned during the webinar.

Content Strategy:

E-commerce Websites:


On-Page SEO:

Product Page:


Semantic Markup:

Tools and Guidelines: