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How & Why You Must Improve or Remove Your Old Content


Over recent years, we’ve seen numerous Google algorithm updates, which have reassured digital marketers that the quality of content being produced is more important than the quantity. With this in mind, it may be time to rethink your approach to content marketing.

Could old content actually be hindering the authority of your website? What should you do – improve or remove old content? While Google spokespeople have warned that removing content is a dangerous SEO strategy, the results speak for themselves.

In this webinar, we discussed how and why improving and removing old content from your website could boost performance. Danny Goodwin explained how Search Engine Journal had used this strategy to grow its audience and, ultimately, increase advertising revenue.

Danny’s 20-minute presentation was followed by a panel discussion with Julia McCoy, Jeremy Knauff, and Kristen Vaughn.

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