How Content Promotion Changed Digital Marketing Forever
Let’s face it: the Internet is becoming a pretty noisy place and building an audience from scratch can take a very long time today. Getting content cited and covered by prudent media outlets with massive built-in audiences can break through the noise, get your content seen and drive meaningful returns, quickly. Chad Pollitt reveals the results of how converging owned, paid and earned media can drive millions of media impressions while drastically improving brand awareness, conversions and traffic, and ROI in the quarter the campaign is launched. In this SEMrush guest webinar on December 9, 2014 at 12:00pm EST, you'll learn:
- Why most content marketing campaigns are ineffective
- How to succeed with content promotion
- Which tools and channels are available to help facilitate success
- How to budget for content promotion
Attend this webinar to gain access to a FREE copy of Chad's eBook, "The Content Promotion Manifesto" along with a FREE trial of SEMrush.
About the presenter:Chad Pollitt, a decorated veteran of Operation Iraqi Freedom and former Army Commander, is VP of Audience and Co-founder of Relevance.com, an online publication solely dedicated to helping marketing and communications executives solve their online content visibility challenges. Named a top five content marketing thought leader by Onalytica and a top 20 CMO influencer by Nice, he continues to innovate by leading the emerging industry of online content promotion and distribution.