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Test the Text! How Language Affects Your Conversion Rates


Slide deck available at: http://www.slideshare.net/SpencerPadway/test-your-text-how-language-drives-conversion

As interest in AB testing and conversion rate optimization grows, many companies are seeing what different button size, placement and color can do for their website. But what about the wording? By running tests on the actual text of the website, and not the design, we have explored the effects that language can have on conversion. Guess what? The results are astounding!

In this special webinar hosted by Spencer Padway, Sellpoints' Minister of Search, you'll learn:

  • What kind of language resonates with your users and gets them to convert.
  • How to identify your user groups to run targeted tests for optimal conversion rate.