How Learning PR Tactics Made Me Awesome at Content Outreach
In this session, you will learn how to pull together a PR Strategy that considers SEO at every step. This includes creating a PR framework, target audience, topic and competitor analysis, how to scale up idea generation and how to outreach to Journalists using PR agency tactics.
PR companies have a laser-focused approach to how they run campaigns, often coming up with one big 'hero' idea and creating multiple pieces of content that support to maximise their outreach opportunities.
The success to this style of outreach is to take traditional PR agency techniques and giving them an SEO spin. Pete's approach has earned their clients coverage on Mashable, Lifehacker, FastCompany, Wired and UK national newspapers on a regular basis.