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How to Beat the Odds in AdWords with Competitive Intelligence


If you are among the 66% of PPC users unhappy with their current results, the solution for your problem is Competitive Intelligence. Tools such as SEMrush and WordStream can show you how best to use your competition's data to formulate the most effective PPC strategy for the long-term. Join us for our joint webinar "How to Beat the Odds in AdWords with Competitive Intelligence" (originally aired on Thursday, January 8th 2015) where we will expand upon the information in our companion ebook of the same name.

In this webinar, you will learn how to:

  • Identify your competitors and quantify their PPC investment.
  • Learn from their campaign successes (and failures) to minimize your own risk.
  • Gain a competitive edge with optimized landing pages.
  • Increase your Quality Score with ad copy relevance.