Hooked: How to Build Habit-Forming Products with Nir Eyal

English
What makes some products so engaging while others flop? In this webinar (originally aired on December 17, 2014) Nir Eyal explains the psychology behind the world's most habit-forming technologies and provides practical advice for increasing user engagement. 
 
Viewers will learn: 
  • The common design patterns of habit-forming products. 
  • The stages of habit formation and how to optimize for user retention. 
  • An in-depth look at the psychology behind what drives user behavior and how to build products to cater to core human needs. 
  • Practical steps for leading a habit design process to ensure your product is used regularly. 

About the presenter: Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Nir founded and sold two companies since 2003 and has taught the "Using Neuroscience to Influence Human Behavior" course as a lecturer at the Stanford Graduate School of Business. In addition to blogging at NirAndFar.com, Nir's writing frequently appears in TechCrunch, The Atlantic, and Psychology Today. He is the author of the bestselling book, "Hooked: How to Build Habit Forming Products."