How to Create a Unified Brand Strategy Online

English

Samuel Scott will discuss how to create and use traditional branding strategy in the context of modern digital and online channels. The webinar will address tactics including:

  • How to write effective messaging and positioning to communicate a brand's unique value proposition and product differentiation
  • How to apply that branding to one's content and targeted marketing audiences
  • How to use the branding in SEO, social media, and other similar contexts
  • How the branding messages can be incorporated into public relations and publicity activities to gain the best links