How to Create (and Measure) Content for Lead Generation
Building a consistent content marketing strategy can be kind of tricky. Having a great piece of content is not enough. To make your content shine and accomplish business goals, you need to create a content marketing funnel, find out the most suitable content for each stage, get your content in front of the right audience, and make sure the funnel works.
In this webinar, you will learn:
- What content best fits your BOFU, MOFU, and TOFU
- How to optimize your content for each stage
- Which channels work best for each stage
- How to walk leads through the funnel and turn them into customers
Join Andy Crestodina @crestodina (co-founder of Orbit Media) and Ilya Onskul (Product Owner at SEMrush).