One of the biggest challenges marketers face is producing content their audience actually wants to read. What questions are your prospects and customers searching for online that you should be addressing? How can you become the most trusted source of information within your industry? It all comes down to solving the problems your customers have by addressing the topics and questions most relevant to them.
In this webinar, Kevin Phillips, Content Marketing Specialist from IMPACT, will show you the top questions nearly all consumers want answers to regardless of industry.
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To take things a step further, Kevin will show you how to use SEMrush to find the most relevant keywords and topics to create content around.
Whether you're just getting started with content marketing or have been plugging away for months or years with minimal results, this webinar will help get you on track to becoming the "Wikipedia" of your industry.
This one-hour session starts with a 20-minute long presentation by Kevin Phillips, followed by a panel discussion with Susan Moeller and Andy Crestodina.
Hosted by Andy Crestodina