How to Make the Most of your Holiday Shopping Season's Ups and Downs

English

Holiday season is the busy time for harvesting not only yearly revenue, but for collecting actionable insights as well. Holiday sales are the source of the richest data which allow us to verify our assumptions and make smarter decisions next year.  In the upcoming session we will be looking at the tools and techniques of holiday sales and traffic analysis to help us survey our target audience behavior and identify best performing channels. We will also have a fun part where we will be reviewing the most memorable holiday campaigns from big brands. So make sure to join us to learn about:

  • Best viral campaign practices to steal for your brand
  • Data mining tips to increase profit during the holidays   
  • PLA insights for merchants to maximize performance of their shopping campaigns