How to Optimize Your Website for Crawl Efficiency
Google Crawlers are scripts that are able to understand the general purpose of a page and also decide if it is worthy of being included in the SERP. During this webinar, Dawn will tell you about the major issues and errors that may block spiders from crawling your website and hurt website’s rankings and explain why the Googlebot family and their colleagues in the search engine system should be amongst your primary optimization targets and how to send them the right messages for optimum crawl efficiency on your website.
In this webinar we will answer the following questions:
- How can you ensure that when Googlebot visits your website you feed it the pages that you want it to consume and take data from?
- Should you canonicalize, 301 redirect or no-index URLs? What is the best use of crawl efficiency in these circumstances?
- How can we encourage Googlebot to come back frequently to the website?