How to plan your blog or website link strategy for SEO (posts, pages and anchor text)
Remember the days when you could just 'click here' for more information? Now there are links set with long, descriptive text on blogs and website - all to push you throughout the site strategically. It's not random - it's actually good SEO architecture. So what's the best SEO strategy for in-site links? What's a CTA? How important is my anchor text? Learn all of these lovely terms and tactics in a webinar on SEO link strategy. After all, a consumer journey is only as good as the links you build along the way...
Join guest presenter Jake Aull of ZenFires on Tuesday, October 28th, 2014 at 2pm EST for a special SEMrush webinar. You'll learn:
- How to design good website and/or blog SEO link architecture - what to link to where and when.
- How keywords and keyword research factor into site link and anchor text planning.
- Understand the critical difference between inbound and outbound links, noFollow and noIndex codes - how to treat and when to use them all.
About the Presenter:
Jake Aull wrote and started teaching Georgia State University's first course in Social Media Marketing in 2011 - which he continues to this day. He has also written first books of their kind for Pearson-Prentice Hall, including WordPress SEO Success (currently in Barnes and Noble bookstores). He has been a leader and speaker in social media marketing and SEO in the southeast and is principal of ZenFires Digital Marketing in Atlanta, GA.