HOW TO USE GAMIFICATION TO ENGAGE CUSTOMERS AND BUILD BRAND LOYALTY
We often compete in a market where we can no longer distinguish ourselves from the competition simply by our product, place, price or promotion. Our customers have an abundance of choices, so they make decisions based on a different set of preferences. Namely fun. Think about it: when you know of two shops that sell the same thing, at the same price, you will choose the one that is more fun to shop at. That’s where gamification comes in. It’s about injecting fun into your brand.
- The psychology behind gamification – what do we know about motivation and why doesn't it work sometimes?
- What happens in our heads during the gamification process?
- The tools and mechanics of gamification – from basic feedback loop to rewards and challenges.
- Practical implementations of gamification – loyalty programs.