HOW TO WIN A SEARCH AWARD
Please welcome SEMrush AU Search Awards! This October we will celebrate the success of online marketing professionals in the Australian market. Top marketing campaigns and best marketing teams that work in online space that bring exceptional growth and revenues to companies will be recognised and rewarded. Follow the link to learn more about the Awards: http://www.semrushawards.com/
As winners of the UK, US and European Search Awards, we in SEMrush know how many efforts a competitive submission takes. That’s why we were conducting a webinar with Judith Lewis, the Founder & CEO at deCabbit Consultancy. And if there is someone who knows everything about getting an award in digital marketing – this is the person.
Judith is an experienced online marketer with skills in SEO, PPC, and Social Media Marketing as well as other digital marketing techniques. She has judged both UK & EU Search Awards, is a founding everywoman Modern Muse and is the coordinator for London Girl Geek Dinners. Having both an in-house and agency background, "she served clients like Google, Virgin, NSPCC, Zopa, Slendertone, the Guggenheim, SAP, Amadeus, Blue Cross, & ShareThis.
Judith was accompanied by Olga Andrienko, the Head of Global Marketing at SEMrush. Together, they have shared the best practices of completing an entry form, finding the most appealing way to present a campaign, and have provided insights for an award-winning submission. The session wasn’t be recorded, so we prepared the special presentation with all the key takeaways from the webinar.
From this presentation you will learn:
What you can do to catch the judges' attention;
What popular mistakes you should definitely avoid;
What metrics to include for a winning submission;