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Hummingbird and the Knowledge Graph - what are they, and what is their impact on SEO?


In 2013, Hummingbird revolutionized the Search landscape. At the time, Amit Singhal from Google said it is may well be the biggest update since 2001. He wasn't exaggerating - 5 years later, the SEO industry is still coming to terms with the scale of the Hummingbird revolution!

Google uses the rather conceptual catchphrase - “from strings to things”. Jason Barnard will analyze Google's thinking behind that catchphrase, examine how Hummingbird affects SEO, and explain why the Knowledge Graph is the key.

Ambitious? Oh yes, but we are definitely up for the challenge: with industry leaders Craig Campbell, Barry Adams and Kristine Schachinger providing their expertise, we expect an hour of amazing insights.