Improving Your Organic Visibility via the Customer Journey Analysis

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Join SEMrush for an in-depth discussion with industry-expert Fernando Maciá Domene as we take a detailed look at the complete customer journey in order to understand how to better leverage content marketing and social media activity to improve organic visibility.

Furthermore, SEO has traditionally focused on getting top positions for the juiciest keywords: those that will drive tons of traffic and/or conversions to our Web site. Unfortunately, those are precisely the most difficult ones to rank for. By analysing the whole buying process, we can identify less competitive search terms which can also generate high quality traffic.