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How to Increase Your Facebook Conversions Using Google Analytics


Having an engaged audience of followers on Facebook does not guarantee getting conversions from the social network. Sometimes users liking your content on the social network are not the same ones who convert to your business goals, and when this audience misalignment happens, your social media marketing efforts could be useless.

However, it is possible to use Google Analytics to re-align your social media audience, thus having not only engaged followers but also business leads and prospects.

In this webinar on Wednesday, May 20th at 8:00 pm Sydney time, you will learn:

  • Identifying your optimum audience with Google Analytics
  • Using Facebook Insights to find audience gaps
  • Shifting from your existing audience into an optimum one
  • Case study