Increase ROI With Intelligent Message Mapping
Intelligent audience targeting has become a crucial skill across all advertising mediums. Whether it’s prequalifying traffic before they get access to your ad spend, or adapting messaging based on behaviors, audiences can empower any budget to hit their goals.
In this data-oriented and action item power hour, you will learn:
- How to structure search and social campaigns to align with your brands profitable personas,
- How to segment creative by persona and what qualifies as a unique audience deserving of unique creative,
- How to assess the success of your message mapping and when to scale vs test different creative/targets.
Amy Bishop and Navah Hopkins, veteran Top 25 PPC Influencers, are customer-centric marketers who live and breathe persona marketing. They’re excited to give you the tools and tricks you need to make the marketing time/budget investment in message mapping. Never waste good creative on the wrong audience again!