Smart marketers work with influencers to increase visibility. But genius marketers add media partners to the mix to get far greater reach. I learned this from Lee Odden years ago and it changed how I think about influencers and partnerships.
We are lucky to have Lee come to share this approach with us. He'll explain how influencers fit within digital PR and how a media partner can multiply your results, in social and ultimately, in search.
Andy will give a short presentation, which will be followed by an in-depth Q&A with Lee. Live questions from attendees are welcome.
Already have a question? Submit it here!