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Influencers and Media Partners: How to amplify the reach of content

Smart marketers work with influencers to increase visibility. But genius marketers add media partners to the mix to get far greater reach. I learned this from Lee Odden years ago and it changed how I think about influencers and partnerships.

We are lucky to have Lee come to share this approach with us. He'll explain how influencers fit within digital PR and how a media partner can multiply your results, in social and ultimately, in search. 

 

Andy will give a short presentation, which will be followed by an in-depth Q&A with Lee. Live questions from attendees are welcome.

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