Influencers, Outreach, and Earned Media
They have the audience. We have the message. But how do we get onto their platform? How do we get mentions and links? How do we even get their attention?
Communications expert, Gini Dietrich, shared her top tactics and tips for earning placement with media websites and blogs. She's a search-savvy PR pro who connects the dots from research to outreach, positioning to placement. She's got stories and examples from all sides of the business: the brand, the agency and the influencer herself.
Hosted by Andy Crestodina.