Innovating Your Google Shopping Strategy for Q4
Google Shopping consistently proves itself as a top-performing advertising channel for retailers during the busy holiday shopping season. The program is anticipating more advertisers and more spend this year than ever before.
This presents a problem: With more competition, how can you take a more aggressive approach while maintaining – if not improving – profitability?
Jason Bell, Sr. Retail Search Manager at CPC strategy has the solution to this problem. Join Jason and SEMush Director of Marketing, Michael Stricker on Wednesday, September 23 at 2pm ET as they solve for the following issues:
- Using Multiple Campaigns for a More Aggressive Approach
- Isolating Mobile Traffic
- Improving Geo-targeting Control
- Improving Ad Scheduling Control
- RLSAs for Shopping
- Competitive Monitoring with Auction Insights
- Negative Keyword Sculpting
- Testing with Search Query Optimization
This thorough, practical course will walk through the most pertinent Shopping strategies that sophisticated retail Marketing Managers should test for the high-traffic season.
That's not all! Attendees of this webinar will be granted a FREE 15-day trial to SEMrush's guru-level plan. How can you go wrong?