Introduction to Google Penalties, Link Audit and Link Risk Management
Introduction to Google Penalties
Google has been always fighting against the manipulation of their algorithm. They tried to discard spammy links by not passing PageRank through links that seemed fake or unnatural. This solution didn´t work very well, because for many webmasters it was just a sign to create more backlinks (some of them will work eventually). Finally, in April 2012, Google launched their first Penguin algorithm update. This was the end for old spammy link building tactics. Hundreds of thousands of sites were penalized. Many internet businesses vanished.
Link Audit for small businesses and agencies likewise using Link Detox
Audit your links and get rid of all risky and fake ones. Although Link Audit sounds like a very easy job, in reality it is very hard and time-consuming. Because of that, just a few months after Google´s first Penguin update, LinkResearchTools launched Link Detox. It was the first tool on the market designed to help you recover and protect your website from Google penalties.
The concept of Link Risk Management and how to do it
The concept of Link Risk Management includes site recovery (if necessary), continuous site protection through new backlinks monitoring and safe link building. With proper link monitoring, you will protect your site, not just against spammy backlinks but also and against negative SEO attacks.