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Keyword Research Process and Strategies


Keyword research is still a major part of digital marketing but the research strategies have changed quite drastically over the years. Initially it was all about the head terms, then long-tail search phrases and finally (LDA) topic related phrases. Nowadays I like to target search phrases according to the users search intent and mapping them into the buyer personas conversion funnel. Adopting this process your marketing efforts are always aligned with business goals while assisting to user search intent.

In this Webinar on Tuesday, May 12th at 8:00 pm Sydney time , you will learn:

  • The keyword research process
  • Resources for (seed) keyword ideas
  • Keyword selection criteria
  • Biggest mistakes to avoid