Landing Page Best Practices (Or Avoid Serving Irrelevant Crap)

English

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PPC guru Matthew Macchia joins SEMrush for a webinar to explore pay-per-click advertising strategy as it applies to your landing page.  We'll explore PPC for beginners and throw in advice that can benefit even some more experienced marketers.  

Specifically, he'll discuss: *How to build out a campaign *Programmatic Landing Pages *Site Links *Landing Page best practices *Searchability & Relevancy