English Español Deutsch Français Italiano Português (Brasil) Русский 中文 日本語

Laying the foundations of SEO


One of the most common frustrations felt by SEOs is other departments failing to appreciate the commercial value of SEO, and therefore its importance to the wider business. Websites are increasingly, and sometimes exclusively, the key driver of customers and revenue. Getting everyone to recognize the part your website plays in the success of your business is crucial, as is taking the time to evaluate each stakeholder's individual role and responsibilities.