Lessons from writing 100,000 product descriptions - what converts and what ranks
Global online retail sales are expected to soar to almost $2.5 trillion in 2018, creating tremendous opportunity for savvy retailers to increase revenues. In an effort to grow their share of this ever-expanding pie, eCommerce companies are burying consumers under mounds of content designed to get their attention. With the fierce competition in this digital space, will your content be read? Even more important - will it convince consumers to open their wallets and spend? If your site isn't home to compelling product descriptions, educational buying guides and informative category and brand descriptions, the answer is probably no.
Clayton Lainsbury and his team at Crowd Content work with Fortune 500 companies to create product copy that drives traffic and conversions, and he’s coming up for air to share what he’s learned through the course of producing over 100,000 product descriptions for retailers around the globe.
He’ll be joined by Mike McManus of Marketing Labs, Greg Shuey of Stryde eCommerce Marketing and Rick Dickson of Office Depot to discuss best practices for creating eCommerce content.
The session is hosted by Paul Lovell of Pricesearcher.
If you're a retailer who wants to increase revenues, secure your space in this not-to-be-missed webinar.