PPC for local businesses has several aspects that can greatly affect performance including searcher intent, location targeting, keyword variants, and local demographics. What could be simple, ultimately becomes more complex with poor user location identification, incomplete demographic data and underlying searcher intent that is more than keywords. In this webinar, we’re going to reveal the pitfalls of location targeting and how to avoid them, discuss what a good converting local keyword is, how to identify and segment local search intent by keyword and business service areas, and how to increase local reach for higher converting segments.
Short presentation by James Svoboda will follow by a panel discussion (all participants).
Hosted by Joel Bondorowsky.