Marketing Scoop Episode 2.26 [Content]: What is your content marketing research process?
How do you decide what content to be writing about and how do you transform a chosen topic into the type of content that is likely to resonate with your target audience?
On this episode of the Scoop we dive into best practice for content marketing research, including looking at the tools to use, how to use the tools and then how to select between the different topic options before deciding on how best to provide the most impactful content on that topic to your user-base.
Joining us for this episode of The Scoop are 2 great guests:
- Casie Gillette from KoMarketing.com
- Colin Gray from ThePodcastHost.com
As ever, the Marketing Scoop discussion will be hosted by David Bain and Judith Lewis.
Join us live on Wednesday, April 10th.