Marketing Scoop Episode 2.31 [Success Story]: What's the ROI of optimizing your local listings?
We all know that there are so many things that you can be doing as a digital marketer, so you’ve got to prioritize your time and focus on the areas that you think will result in the biggest return on investment. That often means that spending time on doing things such as optimizing your local listings often gets left behind. But is that a mistake? What is the true value of ensuring that your local listings are fully optimized?
Joining David and Judith for episode 2.31 of Marketing Scoop to discuss the ROI of optimizing your local listings is Duane Forrester, VP of Industry Insights with Yext.
Duane has 20 years of direct search and digital marketing experience, including content development, planning ad campaigns, managing ad buys, running e-mail and social media programs and more. He also has content planning and creation experience and is an author of two business books about digital marketing and conversion optimization, published by McGraw-Hill.
Join us live on Wednesday, May 15th