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Marketing Scoop 2.9 [Advertising] - The Most Important Paid Search Metrics to Track


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Marketing Scoop Episode 2.9 is an Advertising-themed episode where we’ll be looking at the common challenges with keeping up paid search optimization strategies and which metrics specifically you should be paying attention to, to ensure that your campaigns are working as efficiently as possible.

Here’s what we discuss:

What are the metrics that you are paying closest attention to at the moment?How engaging are your ads?

How should you improve your ad copy to include your CTR?

How reviews and testimonials can enhance your ad copy

How do you measure the value of micro-conversions and assists?

Making decisions on what keywords to bid on

Finding out more about micro and macro conversionsHow can you measure traffic from offline locations?

What metrics on Facebook do advertisers need to keep an eye on?

How many times should the same person see the same ad?

Is ad fatigue not the same on the Google SERPs?How is Google determining good CTR?

Why special days like Black Friday may skew your data and how to handle it


Special guests:

With many years’ experience in paid media, Samantha Noble started her own paid media consultancy, Biddable Moments in 2016. She works with in-house brands and digital marketing agencies supporting their teams with all things related to paid media.

From his early days as an employee at Wix.com to opening up an elite paid advertising agency, Joel Bondorowsky has managed some of the largest paid campaigns in history.   

We look forward to having Sam and Joel on Marketing Scoop!

Join us live on Wednesday, November 28th.

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Check out other webinars from this series