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Native Advertising: The Secret Weapon of Content Marketing


Learn how to use and leverage paid social & native advertising platforms such as Taboola, Outbrain, Stumbleupon, Reddit, Twitter & Facebook to earn additional traffic, shares and coverage – beyond the paid click.

By having a scientific approach to your content promotion, such as A/B testing headlines, strong call to actions for shares & embeds, and designing your content right – it will significantly increase its performance.

Advanced tactics on driving engagement through native advertising, alongside best practice and regulation, will be shared.


  • Introduction to Native Advertising (Facts/Figures/Background)
  • Overview of each platform across content, video, social, advertorials


  • How to setup paid social campaigns that win – run-through of Facebook, Twitter & LinkedIn Advertising dashboards, how to setup campaigns, optimisation tricks & tips
  • How to setup native advertising campaigns – tutorial on Outbrain & Taboola’s dashboards
  • Analytics & Reporting, Tagging Up Campaigns, A/B Testing & Conversions


  • Designing the Perfect Landing Page/Content for Paid Campaigns
  • Best Practice Checklist
  • Useful Tools & Apps
  • Using Native Advertising in combination with other outreach methods