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Clickbait in Content Marketing and SEO: A Round Table Discussion


Join SEMrush for a round table discussion with five industry experts: Ammon Johns, Dawn Anderson, Jan-Willem Bobbink, Rohan Ayyar, and Tony Dimmock.  We will be taking an in-depth exploration of clickbait and misinformation in the digital marketing and SEO community.   Some questions we will explore include: *What responsibilities or obligations do digital marketers and brands have to produce fact-driven information versus supplemental, speculative, and introductory content? *What is the value of user generated content (UGC)? What are the dangers of it? *How can thought leaders and prominent industry news blogs stem the tide of misinformation?