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PPC with the Pros: Mastering the Art of Paid Search



Join SEMrush for an exclusive round table discussion with 3 of PPC Hero’s 2016 Top 25 Most Influential PPC Experts! Luca Senatore, Purna Virji, and Samantha Noble will be taking a close look at Paid Search from a number of perspectives, including:

  • PPC's current state, trends, and future direction
  • Best practices and approaches, and common Paid campaign mistakes
  • Combining PPC efforts with SEO
  • Testing and measuring effectiveness of your campaign
  • Optimisation and Personalisation
  • Using Paid Media to target your audience at every stage of the funnel
  • Local marketing using Paid
  • Role of Technology in Paid