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Puny to Powerful: Evaluating Frenemies and Content Partners for Effective B2B Marketing


Thursday, November 12, 2:00 PM

​Michael Stricker joins us to expand on his recent presentation from AD:Tech New York, as he explores the topic of B2B partnerships.  Whether your company is a startup or you have an established brand, you stand to benefit from effective partnerships.  In the webinar, Michael will explore:

  • Why Brandsmitters
  • What Medium & Format
  • Big Brands VS Personal Brands
  • Frenemies
  • The Pitch and the Promotion
  • EVALUATE – what to avoid, what to ask