SEARCH MARKETING SCOOP with David Bain #15

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The latest SEO & PPC news, plus: Content Marketing Close-Up Our new show feature where we review why a specific piece of content was successful and why. This week we’re looking at a recent article published on StoneTemple.com: “Mobile vs Desktop Usage in 2018: Mobile takes the lead” We’ll review:

•  Why having a “Study Series” is a particularly effective content type
• Why this article received so many social shares
• The strategy behind making this particular article a success
• What our other guests would have done differently

Our guests:

• Mark Traphagen, Content Strategy Director at Perficient Digital

• Marie Haynes, Owner at Marie Haynes Consulting,

• Gianluca Binelli, Founder at Booster Box

Tune in!