Marketing Scoop 2.5 [Advertising]

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How is AI changing paid search advertising?

For episode 5 of Season 2, we’re looking at paid advertising and specifically how AI is changing paid search advertising and what marketers need to so to adapt.

We’ll be talking about what’s happening inside both Bing Ads and Google Ads – plus reviewing the way that Artificial Intelligence is impacting paid advertising in general.

Joining hosts David Bain and Judith Lewis for this one are 2 special guests…

Matthew Macchia, CEO & Founder AdFury

Matt is the founder of AdFury and a seasoned technology executive with vast experience inteam building, product marketing and bootstrapping startups.

Purna Virji, Sr. Manager, Global Engagement at Microsoft

Named by Adweek on their 2018 Young Influentials List, Purna specializes in digital marketing, AI, and the future of search. In 2016, she was named by PPC Hero as the #1 Most Influential Expert in the world. 

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